Brand + marketing + creative leadership
I'm Heather. I connect big-picture strategy, thoughtful creative, and talented people to help brands move forward.
20+ years of connecting
the idea to the bigger picture.
01 / Selected experience
Understand the audience. Find the opportunity.
Bring the right idea to life.
A rhythm-game concept that connected every tap to the band's performance, with one story running from the opening magic door to the final goodbye.
Lil McDonald'sBig imagination. A little McDonald's.
An invitation to join the crew: a kitchen role-play concept that turned McDonald's own brand world into a hands-on Happy Meal experience.
Cuisinart Ecommerce & art direction
A fresh look for the digital shelf, from studio direction and on-set collaboration to photography and retailer product content.
A more welcoming enrollment experience, connecting visual storytelling to a reported 40% increase in onboarding.
Silk Email & CRMTargeted content and seasonal email creative that connected Silk's brand to the interests of its consumers.
02 / How I think
Good work comes from asking better questions,
building trust, and giving ideas room to grow.
I listen first. Business priorities, audience needs, and the brand's strengths give the work a clear reason to exist.
I bring creative, marketing, UX, and production partners together around a shared idea, so every touchpoint tells a consistent story.
I give teams clear direction, useful feedback, and the independence to own their work. Structure creates space for better ideas.
03 / A little about me
Strategic by nature.
Creative at heart.
I'm a brand and creative leader who enjoys turning a complicated brief into a clear direction—and helping a team get there together.
Across more than 20 years, I've worked at the intersection of strategy, design, and marketing. I've built a creative department, led small concepting teams, presented ideas to clients, and stayed close to the craft along the way.
My master's degree in Integrated Marketing complements a foundation in graphic design. That combination shapes how I work: connect the business goal to the audience experience, then make every detail earn its place.
A few chapters along the way
Full experience on LinkedInAssociate Creative Director
Creative Director
Marketing Director / Consultant
Senior Interactive Art Director
Open to the right next chapter
Have a brand challenge, a leadership opportunity,
or a good conversation in mind? I'd love to hear it.