International Delight Dashboard Redesign
Company: Response Media
Role: Art Director
The goal here was to take the existing framework of the International Delight Dashboard and revamp the sign-up experience and increase completion rate for new registrations.
The design had a parallax effect that guided you through multiple sections with ease. This shortened the feel of the questionnaire by breaking it up into fun digestible chunks. With the brand's quirky imagery, combined with this fun design we saw a heightened rate of customer completion and were able to create more defined profiles around each customer.