Company: Response Media
Role: Art Director
Silk Almond Milk wanted to breathe new life into their email campaigns. The branding is sophisticated and targets everything from kitchen creatives, health conscious, and dairy sensitive. We set out to really get to know the consumers and created targeted, dynamic content that would appeal to the consumer no matter what track interested you most.
The designs explored everything from interactive to simple gifs to pure clean designs. We were not only able to maintain engagement with the brand and their consumers but also increased open and click through rates with content that registered most with their database.