Company: Response Media
Role: Art Director
Enfamil wanted to test a new user experience for their enrollment page in order to increase completion rate. We tested several user experiences from clean and simple long scroll, multiple-page, and a more visual experience using lifestyle photography and iconography.
The lifestyle photography was brought to life through code as each portion transitioned easily to the next. We saw huge success in both multiple-page and lifestyle while the final design you see successfully incorporated both ideas.