Role: Art Director
Company: Response Media
Cedar Point amusement park came to us wanting to increase sales for the park while targeting two demographics; that is, families and thrill seekers. We used targeted media marketing and landing page sign up to clearly identify what track the consumer was on. Then they received one of two multi-page travel guides that were delivered based on the data captured. From there we delivered dynamic emails that would specifically speak to those audiences. This highly targeted campaign exceeded the marketing goals and increased ticket sales.