Sweetwater Brewing Website Redesign

Company: Response Media

Role: Art Director

SweetWater Brew wanted a fresh look on their existing ecommerce site and to boost merchandise sales. SweetWater is known for is grassroots, granola audience who loves the outdoors, live music and water activities. We were able to clean up the layout and organization of the site and user experience while using stronger imagery in their portfolio to enhance the way the merchandise is advertised and shown. This cleaner layout and imagery helped people navigate the site successfully and saw a significant increase in sales.