Company: Response Media
Role: Art Director
Beyond Meat came to us for a short welcome series. Something that would bring the brand to life and give the first email impression to consumers that have signed ump and get them excited about the brand. Using typography and strong imagery to make an impact helped to give weight to the meaty content and subconsciously give it substance. With education and recipes at the heart this was surly a great jump start to the consumers relationship with the brand.