Selected work / Enfamil
A simpler journey.
A stronger connection.
A mobile enrollment redesign that brought a welcoming brand experience and a clear customer acquisition goal together.
Explore the signup flow- My role
- Art direction
Mobile UX/UI - Agency
- Response Media
- The goal
- Improve the enrollment
completion experience - My focus
- Layout, pacing &
visual storytelling
The opportunity
A warmer welcome.
A clearer way forward.
Enfamil wanted to test a new enrollment experience to improve completion. The design needed to communicate the program's value while guiding parents through the information required to join.
The team explored a clean, simple long scroll, a multi-page approach, and a more visual experience using lifestyle photography and iconography.
My work focused on art direction and mobile UX/UI. The final direction brought the multi-page approach together with lifestyle imagery, connecting each part of the form to a more welcoming visual story.
The enrollment experience
One journey.
Considered at every step.
Selected mobile screens from the original portfolio show how imagery, form content, and progression worked together.
A clear invitation.
A personal first step.
A reason for the details.
A little about the family.
A choice before completing.
Select any screen for a closer look. Original design screens are preserved as archived work.
The page as a whole
A rhythm to
the information.
The full-length layout shows how the sections connect, from the initial invitation through profile completion.
Lifestyle photography gives the form a human context. Changes in background color distinguish the stages, while icons and familiar navigation cues carry the experience forward.
The original motion mockup at the top of this page shows the transitions between sections. This archived layout provides a closer view of the content and visual sequence.
Open the full layout
reported increase
in onboarding
The reported outcome
Design tied to
an acquisition goal.
The redesign connected creative choices to enrollment: a clearer sequence, visual storytelling, and an experience designed to help people complete their registration.
The 40% onboarding result is reported in my professional résumé.